Def Jam Just Lost Big

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Only three minutes after ending his ambitious #12FOR12 series of hourly freestyles for 12 hours (duh), Big K.R.I.T. is officially an independent artist again for the near future.

Previously signed to Def Jam, the Mississippi native’s relationship with his former label was always contentious at the best and he wasn’t especially private about it. 2012’s Live From The Underground and 2014’s Cadillactica has K.R.I.T. rapping about their lack of support on several songs across his two albums released under the Def Jam imprint.

As far as getting a foot into the door of the mainstream, Krizzle could’ve done worse than signing on to Def Jam. At the time, the deal gave him the access to segments of the market that aren’t trolling rap blogs and KTT. Plus, who doesn’t want to sell some albums to suburban moms at WalMart?

This move didn’t come as a great shock to anyone who’s been following K.R.I.T. with a passing interest in the economics of hip hop. What’s next for the king remembered in time is still to be seen.

Check out Big K.R.I.T.’s full #12FOR12 project below and make sure you stay tuned to True Too for all things hip hop.

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