UPDATE 2: It’s officially here! 40 Water’s new malt liquor, E40 Beer, has arrived and is available in various liquor stores around the country.
And what to do if you can’t find it? The rapper turned entrepreneur implores you to request its sale at your local store. So you are in charge of your own 40 oz destiny.
Check out the commercial below and follow the official beer page here.
UPDATE 1: It’s January folks, and still no E-40 beer! However, the rapper turned entrepreneur has recently teased us with another few posts to quench our thirsts:
The malt liquor beverage is now set to release sometime this month. Continue to follow us at True Too for further updates.
ORIGINAL: It’s official. We’ve hit peak meta. E-40 is releasing his own 40 oz beverage in December of this year.
The E-40 Beer, which in my humble opinion he should have named “40 Water,” will come in both 40 oz bottles and 24 oz cans. Added to his wine, Earl Stevens Selection, and cocktail, Slurricane, 40 has been popping off on the alcoholic beverage game left and right.
Similar to Puff Daddy‘s Ciroc, 50 Cent‘s Effen, and several other alcoholic drinks in hip hop, E40 Beer looks to compete in a market tying together hip hop icons and common beverages, albeit one a dash less tantalizing than most.
No matter. It’s only fitting that the Bay Area Legend create his own type of drink that remains essentially woven in the fabric of his moniker’s existence:
Big timah timah, big timah…. forty wata-ahh //
Sprinkle me main, sprinkle me main, sprinkle me main //
Chalk this one up on the list of entrepreneurial endeavors that E-40 has spearheaded throughout his extensive hip hop career. Look for the beverage in your local stores sometime this December!