Kendrick Lamar is known as a creative genius. It was certainly evident in the brand new, near 7 minute long, all black and white music video. Symbolism is evident throughout the whole clip, whether obvious or not. Images of Kendrick freestyling in his car with the Black Hippy crew (Schoolboy Q, Jack Rock and Ab-Soul),throwing money out of his car window, doing donuts in an Oakland carpark, hovering/floating around the city, getting his car physically carried by police, performing atop a street lamp outside LA Staples Centre and ultimately getting shot down by police all leave a lasting effect on your mind. This adds up to produce an intense, bold, epic, visual masterpiece courtesy of Colin Tilley (director) and Kendrick Lamar (genius).
Check the out and let us know what you think