The Weeknd recently released a new 360 video featuring Eminem of a remix off “The Hills.” If you haven’t seen a 360 video yet, they’re a crazy immersive experience that lets the user explore the contents of a scene as it plays out. Eminem’s lyricism is previewed and is purposefully aimed to be a pop hit, and with the utilization of “The Hills,” Eminem seems to be directed towards that route. From the visual trips, the video is highly provocative of watching a minute and fifty seconds of The Weeknd stumbling around while you’re inherently on some sort of substance.
360 videos are amazing experiences that further provoke visual and audible immersion. While a visual spectacle, burning cars, explosions, and CGI are fetishized by The Weeknd’s hazy demeanor as we see more of it again except in 360 video form. The execution of new technology to showcase a new work of art is always a feat, and Mike Shinoda did this as well in June, delivering the return of his project Fort Minor with a 360 video on his single, “Welcome.”