Today in Hip Hop History: Business Never Personal

Business Never Personal (1992)

July 28, 1992

Hip hop duo EPMD released their fourth studio album, Business Never Personal, through Def Jam Records in 1992. Following mixed reviews on their previous album, Business as Usual, EPMD returned to previous recognition among hip hop critics with Business Never Personal.

The album was produced by Charlie Marotta, Mr. Bozack, as well as DJ Scratch and EPMD themselves. Features include K-Solo, Redman and Das EFX. It contained their biggest hit as a group, “Crossover”, which nearly reached the Top 20 on the Billboard 100. Ironically, “Crossover” was a song about keeping it real and not succumbing to mainstream appeal.

Members Erick Sermon and Parrish Smith began having money troubles during recording, which led to a 1992 robbery of Smith’s home. The robbers claimed that Erick Sermon paid them to do the deed, causing the group to break up soon after this release. The duo reunited in 1997 after a 5 year hiatus.

Business Never Personal was RIAA certified Gold in sales on October 13, 1992. The single “Crossover” was also certified Gold on November 16, 1992. It peaked at #14 on the Billboard 200 and #5 on Top R&B/Hip Hop Albums.

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