Today in Hip Hop History: Da Game Is to Be Sold, Not to be Told

Da Game is to be Sold, Not to be Told (1998)

August 4, 1998

West Coast rap legend Snoop Dogg released his third studio album, Da Game Is to Be Sold, Not to Be Told through No Limit Records in 1998. This was his first album after departing from Death Row Records and signing to Master P’s No Limit Records in 1998. He then changed his stage name from Snoop Doggy Dogg to Snoop Dogg for contractual reasons.

Da Game Is to Be Sold, Not to Be Told was produced by Master P, DJ Pooh, Beats by the Pound and a few others. Features on the album included Mystikal, Soulja Slim, C-Murder, Charlie Wilson, Eddie Griffin and more. The album was a fusion of Dirty South Hip Hop, G-Funk, West Coast Hip Hop and Gangsta Rap. It included three singles; “Woof”, “Still a G Thang”, and “Slow Down (I Can’t Take the Heat)”, all of which charted on the US Top 100.

The album debuted its first week at #1 on the Billboard 200 Album charts, selling over 520,000 copies, and it remained on top for the second week by selling an additional 246,000 more. It remained in the top ten for five weeks and was quickly RIAA certified double platinum later in 1998.

Despite this commercial success, Da Game Is to Be Sold, Not to Be Told is generally considered by fans and critics as one of his worst albums. It featured mostly No Limit artists and was a departure from Snoop Dogg’s first two albums, which were strictly West Coast Hip Hop. Unlike his two previous albums, Da Game Is to Be Sold, Not to Be Told received generally negative to moderate reviews.

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