Today in Hip Hop History: September 11, 1977
Christopher Bridges, best known as Ludacris, was born in Champaign, Illinois in 1977. Ludacris is a pioneer in southern hip hop alongside UGK, OutKast and others, and one of the main rappers involved in bringing the Dirty South to the mainstream. Additionally, Ludacris co-founded Disturbing Tha Peace, a record label that distributes with Def Jam Recordings. He has also featured in various films, including majority of the Fast and the Furious movies.
Ludacris wrote his first rap song at the age of 9 after moving to Atlanta, and later joined a hip hop group at the young age of 12. Luda nudged his way into the music industry by interning and DJing at Atlanta’s Hot 97.5 (now Hot 107.9) under his pseudo name “Chris Lova Lova.” His first appearance was on “Phat Rabbit,” with Timbaland, from the collab album Tim’s Bio: Life from da Bassment.
Ludacris released his first album, Incognegro, through his own DTP Entertainment in 1999. Despite poor sales, he later reissued most of the songs on his major label debut Back for the First Time, which saw fantastic debut sales (isn’t that funny?). His next album, Word of Mouf, remains one of the best ever hip hop albums to come out of the south. The music video for the lead single, “Rollout (My Business),” was nominated for a Grammy Award.
6 albums after Word of Mouf, Ludacris has been awarded several awards and accolades. Additionally, Luda is co-owner of Conjure Cognac Liqur, has his own headphones “Soul By Ludacris,” and owns various real estate holdings. He has also participated in several philanthropic endeavors and appeared in numerous films over his acting career.
From True Too to Ludacris, Happy birthday to one of the most successful rappers of the 21st century. Keep doing your thing, Luda!