Today in Hip Hop History: The R.E.D. Album

Today in Hip Hop History: The R.E.D. Album
Today in Hip Hop History: The R.E.D. Album

Today in Hip Hop History: August 23, 2011

West coast based gangsta rapper Game released his fourth studio album The R.E.D. Album via DGC Records and Interscope Records in 2011. Recording of The R.E.D. Album took place in North Hollywood, Burbank, and Hollywood, California from 2009 until 2011. Production on the album included Pharrell Williams, Lamar “Mars” Edwards, DJ Khalil, DJ Premier, Hit-Boy, Maestro, and others. The R.E.D. Album featured the likes of Kendrick Lamar, Dr. Dre, Snoop Dogg, Lil Wayne, Tyler the Creator, Drake, Rick Ross, Big Boi, E-40, and several other high profile rap artists.

The R.E.D. Album, among several mixtapes released for its promotion, were the Game’s way of coming back from his 2009 “retirement” from rap. This comeback was partially influenced by his record label, Interscope, wanting him to release more content.

The album underwent several delays in its promotion and release, as it was confirmed for a total of 10 re-schedules. The final release was confirmed for August 23, 2011, so that the Game may disrupt his hip hop rivals; Jay-Z x Kanye West’s Watch the Throne and Lil Wayne’s Tha Carter IV.

The R.E.D. Album contained four promotional singles; “Krazy”, “Big Money”, “It Must Be Me” and “Shake”. The first of those singles being released in late 2009 all the way up to the last being released in early 2010. As a result of the early promotion of the album via singles, The R.E.D. Album became one of the most anticipated albums of its year.

It debuted at #1 on the Billboard 200 and #1 on the Top R&B/Hip Hop Albums chart on its first week of release, selling over 98,000 copies in the United States alone. The R.E.D. Album was the Game’s 3rd #1 album in the U.S., following The Documentary (2005) and Doctor’s Advocate (2006). The album was received by average critical reviews, in addition to the Game himself admitting that it was not near his best work.

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