July 18, 2014
South African hip hop recording artist Cassper Nyovest released his debut studio album Tsholofelo digitally through iTunes in 2014, and through a distribution deal with Kalawa Jazmee Records and Universal Music. For the debut effort, Nyovest executively produced the album in addition to enlisting various producers including Brian Soko (who co-produced Beyoncé’s critically acclaimed “Drunk in Love”).
The title of the album, Tsholofelo, is inspired by his sister of the same name, meaning “hope”. His idea of naming the album after his younger sister came after she gave Cassper her allowance for him to relocate to Johannesburg. He dedicated the album to her and her sacrifice.
On Mandela Day, Nyovest surpise released the album exclusively on iTunes without prior announcement. Within an hour of its debut, Tsholofelo topped the iTunes South Africa albums chart. In April 2015, Tsholofelo was certified platinum by the Recording Industry of South Africa, selling over 40,000 copies. In celebration, Nyovest released a platinum edition of the album which features new material and old songs which never made the final tracklist of Tsholofelo.
Check out “Phumakim”, the album’s third single, below!